Why iStaging Chose A-Frame

Why iStaging Chose A-Frame

When I joined iStaging a year ago, I was in the position of picking a WebVR framework. A hard decision. Since WebVR was relatively young, like the new kid around the block.

iStaging wanted to build a tool for real estate agents to showcase their buildings and properties. To upload panoramic pictures of rooms, create floor plans, leave comments, set standpoints. Clients were to be immersed into a real estate VR experience from the comfort of their homes.

We checked KRPano. It was cool. Full of features. However, it lacked the flexibility that we needed. And the information available on the Internet was very meager. The other framework that we investigated was Google VR View. However, it turned out to be just an image / video inserted inside an iframe. Kind of disappointing. Then, one day, scrolling through Github’s trending list, we stumbled upon this WebVR framework created by some people at Mozilla. We tried it and we loved it.

Our virtual tour has since become one of our main products. Thanks to A-Frame (and the Mozilla VR team), iStaging has reached thousands of customers while partnering with companies like Microsoft, HTC, Lenovo, and Alibaba.



Using Three.js would have been like trying to build a table from scratch; cutting the wood and finding the nails ourselves. Working with KRPano would have been like getting a fully furnished house, but we would have had to tear down the walls and throw away the appliances that we didn’t need.

A-Frame hit a sweet spot. It was like buying an IKEA desk that came with a manual and parts that we could assemble together. In order words, it gave us ready-to-use 3D components, while letting us put them together. And best of all, they were simple HTML tags, so — as front-end developers — we learned the framework in just a couple of days (without the need of coffee).

It was extremely easy to get the properties of the 3D elements and apply them to our HTML. For example, we needed to get the rotation of the 3D camera and display its angle as a 2D “range of vision”. With A-Frame this was extremely simple. Since its custom elements behave like regular HTML elements, we could get the attribute like this: const cameraRotation = camera.getAttribute('rotation'). Using that information to set the range of vision was equally simple: state.rangeOfVisionRotation = cameraRotation. And here’s the HTML:

<i :style="rangeOfVisionRotation">
<img :src="rangeOfVision.png">

Pluggable and Mixable

The best thing about A-Frame is that it works with plain HTML. So, it can be plugged into any framework and mixed with other tools like Lodash, React, and Angular. Or, in our case, Vue.js. The process couldn’t have been simpler. All we had to do was to import A-Frame and write stuff like the following to swap the panorama while assigning a default position and rotation:




A-Frame is one of the most complete frameworks out there. Its ecosystem includes physics and particle systems. You can even do cool things like walking in a 3D world and play with (VR controllers) like HTC Vive. Don’t think that’s enough? It also has an visual interface to inspect your 3D objects and a tool to paint in a virtual space.

Great Resources

You can find practically anything in the Awesome A-Frame repo. In our case, we were looking for a component that displayed text (e.g. to display the price tags and the location the standpoints led to). We weren’t satisfied with the first one. Neither with the second. Luckily, the third, which turned HTML elements into textures, worked perfectly.

Another component that we’re using is one that makes 3D objects draggable and clickable:

v-for="standPoint in standPoints"

The result:

This lets real estate agents create standpoints to navigate between rooms. And not only that: they can also create price tags, more-information buttons, and more.

Great Community

A-Frame has an awesome community. With other VR frameworks you’ll feel like an boat drifting alone in the ocean. With A-Frame, you’ll feel like a ship in a navy.

On the A-Frame Slack (probably the biggest WebVR Slack channel), you can get help in a matter of seconds (okay, not that fast, but in less than a day). The community is so active, we don’t need to rely on Stack Overflow at all. Also, we’re always amazed by what we find in the #projects channel. We’ve seen stuff from AR experiments to VR games. You can easily lose yourself in those virtual worlds.

Free and Open Source

And last but not least, A-Frame is free and open source on Github, so its development is rapid and community-based. You can follow every change and see big improvements between each version. It also gives you freedom. Freedom to use it for wherever you want and for any purpose.

Final Words

To date, we have created more than 10K projects. And we believe the figures will increase, since more and more companies are using WebVR to showcase their real estate properties. How many of them will succeed? It’s hard to tell. The only certainty is that A-Frame will be the leading WebVR framework for a long time.